Posted by admin | Posted in clickbank tips | Posted on 13-08-2009
Founded by Mike J Filsaime, a famous internet marketing expert, Paydotcom is a great alternative to Clickbank. Just like Clickbank, the main product sold at Paydotcom marketplace is eBook. Affiliate gets as high as 75% payouts.
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How to choose quality products to promote
By referring to APS: Unlike Clickbank where you can determine quality products according to gravity and popularity, Paydotcom doesn’t have such feature. Alternatively, they provide APS (Affiliate Power Score). The higher APS, the better that product is. APS is calculated on a daily basis and it depends on a number of factors such as the number of sales, total refunds, and affiliate earnings with special emphasis put on the number of unique affiliates making sales over the last 150 days with recent transactions having more relevance.
By using forum: Usually, if the product is good, you’ll find lots of positive reviews at related forums. Use Google, search for relevant forums in that market, and find out what other people say about particular products.
By referring to Clickbank gravity. Search at Clickbank marketplace for eBook in the same topic and watch for the gravity. If the gravity is 1 or higher, that is a good topic to start. Otherwise, all products in that topic has gravity lower than 1, avoid it. Probably not many people search for that topic, which leads to lower sales.
Buy the product itself: This is the best choice, but it requires money. Buy the product, see the quality whether it is good or bad.
By using Alexa: Alexa (alexa.com) provides website traffic information. Enter any URL and Alexa will return a traffic result. Website with the highest traffic on the net will be ranked 1, while the second highest will get rank 2 and so on. Think about it this way: A great products will be promoted by lots of affiliates and get consistent traffic. Hence, a website at Paydotcom marketplace which is ranked top 100,000 would probably sell q good, quality product.
Does Alexa method 100% reliable? Well, not quite. Because the rank is calculated only if visitors who visit certain sites, have Alexa toolbar installed. Otherwise, no matter how much traffic the website gets, if all visitors don’t have Alexa toolbar installed, it won’t be ranked top 100,000.
The best way to promote Paydotcom products
Email marketing. Email marketing, in my opinion, is and will always be the best method to promote informational products. Unlike software programs like antivirus, where users can download, try and finally buy, people who’s going to buy eBooks can’t try or see what’s inside. The best way is by keep following up, give them a picture of what’s inside the product. To grow a list of subscribers, you need an autoresponder service. My favorite autoresponder is Aweber. Then, to send traffic and get lots of subscribers, you need to participate in forums, use PPC ads, or write articles. These are benefits of using email marketing:
- Higher conversion rate. On average, marketers who collect visitor’s email will get 10% conversion rate. Otherwise, conversion rate for normal website is 2% of less.
- Lifetime customers. Collect a visitor’s email, and he will be your customers, possibly for lifetime. The more traffic and subscribers you have, the more money you will make.
- Viral traffic. Some subscribers might forward your follow up messages to their friends, spreading the word, and increase traffic to your website.
Article marketing. To get good ranking with SEO techniques could be a daunting task for beginners. There are lots of things you need to learn, some jargons and more work to do. Article marketing is a good source of traffic and a great alternative to SEO. There are lots of directories where you can post articles for free. My favorite is Ezine Articles. The rules might be strict, but once you are getting used to it, posting articles to this directory would be no problem.
Clickbank or Paydotcom?
Which one should be your choice? Clickbank or Paydotcom? Well, it depends. Personally, I think Paydotcom has more advantages compared to Clickbank.
- No need to wait for months to receive checks. Payments are made instantly after one month via Paypal. Getting paid by check is a problem for non-US affiliates, especially to those who use paid traffic as promotional method.
- If you are selling something, the startup cost is zero. You’ll be charged only when someone buy your products. Totally risk-free. Unlike Clickbank and 2Checkout, where you need to pay $49 initial fee. Could be an issue for some vendors, since they already invest thousand dollars to publish the eBook and need to invest again for traffic and autoresponder.
- No commission theft problems since affiliate can’t buy from his own link. Should an affiliate trying to do so, commission will default to the vendor. This is a good thing for both affiliates and vendors. Vendors, especially those who pay 75% commission won’t lose money to affiliates. While affiliates won’t get their commission stolen. Commission theft is a big problem for Clickbank affiliates these days, especially when comes to make money online products.
If there is one problem with Paydotcom, probably due to less marketers using this network. For affiliates, eBook in certain topics is not available here, which means you have no choice but to use Clickbank. For vendors, you will get more affiliates promoting your product, if you use Clickbank compared to Paydotcom.
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